Let’s start by the very basic understanding of a launch by asking a few questions. How do you know McDonald’s has a new menu item? Why do you know there’s a big Labor Day car sale at the dealership in town? How do you know that a marketing coach is promoting a new event? It [...]
Continue reading...Thursday, March 8, 2012
Rules. Laws. Procedures. Bleh, what a drag! We all struggle against the norms from the 2 year old who looks you square in the eye and throws her food on the floor to the driver who just can’t stay under the posted speed limit. It’s natural to justify, to fight and to push the limits [...]
Continue reading...Monday, February 27, 2012
When I worked in a traditional, corporate environment I made a point of keeping my resume constantly up to date with my accomplishments and results. What began as an effort to fight my non-existent short term memory turned into a powerful tool to ensure that I was always improving and evolving as an employee. I’ve [...]
Continue reading...Friday, February 3, 2012
You may not be aware that in college I participated in my university debate team for 3 years, competing nationally against Harvard, Dartmouth, US Naval Academy, Georgetown, Berkeley, Stanford… all the big school and many of the smaller ones as well. It was fun and challenging and thrilling, especially when my win rates during the [...]
Continue reading...Tuesday, January 31, 2012
Some of my favorite time working is when I’m designing a new system for a client whether that be customer service, interns, e-zines or scheduling. Today I want to show you how to create an “If/Then” System so you can identify what resources you need to create for your team. Let’s take the example of [...]
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Thursday, August 16, 2012
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